Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

APRIL 17, 2018

To understand the future of retail, and its ever-evolving intersection with technology, look no further than Daft Punk.

Warwick Heathwood, SET's Strategy writes in Adweek about why retail is not dying and what Daft Punk learned him about the future of retail. 


In our white paper 'Human After All' we take looking at the future of retail a step further. We elaborate on existing research and facts that show that retail is not dying, and humans aren’t being replaced by technology. We reason that retail is evolving around new business models and behaviors, and people—assisted by technology—are the future for successful brands and businesses. And we show step by step what brands can do to keep up with this evolution.


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