From Rumble to Roar: The Emerging Economic Force of Women
JUNE 22 2017
“Working for your consumer is like going to school — you need to do your homework. Often that means taking a step back and taking time to listen. We are acutely aware of when brands only go so far in telling us what we want to hear. The thing is when you show up with a wink and a wave, and an off-the-shelf product dipped in pink, we aren’t impressed. And for sure we’ll know you don’t get us if you try to stick us in an audience box that relies on tired stereotypes.”
SET collaborator Traci Sym discusses why it's time to design for women, not just market to them.
Read the full article on our Medium.