Stefan Tauber as guest at DMN’s One-on-One Podcast
OCTOBER 5 2018
Our experience strategist Stefan Tauber, from our New York team, joined DMN editor-in-chief Kim Davis to talk in the One-on-One Podcast about everything from Woodstock and vinyl to social amplification. Stefan talks about our recently published White Paper ‘The Activation Cycle we’re re-thinking the omni-channel customer experience from the ground up. As a DJ with a deep interest in music he watched closely as the music industry stumbled badly when the revenue stream from LP records, then CDs, was challenged by the wide availability of free music online. Stefan shared his lessons learned from the music industry that apply to marketeers in the retail space as well.
Listen to the podcast here.