Chain Store Age: "North Face offers immersive experience on Fifth Avenue

OCTOBER 14, 2016

“This is our biggest full-price brick-and-mortar store outside of Chicago and Anchorage, and it is meant to showcase the North Face brand,” North Face’s VP of direct-to-consumer retail Erik Searles said during a pre-opening tour he gave to Chain Store Age. “We expect people to walk into the store and experience how they will engage with North Face in the outdoors.”

Read the full article on Chain Store Age.




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