Chain Store Age: "North Face offers immersive experience on Fifth Avenue
OCTOBER 14, 2016
“This is our biggest full-price brick-and-mortar store outside of Chicago and Anchorage, and it is meant to showcase the North Face brand,” North Face’s VP of direct-to-consumer retail Erik Searles said during a pre-opening tour he gave to Chain Store Age. “We expect people to walk into the store and experience how they will engage with North Face in the outdoors.”
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