The Importance of Impact: Redefining Brand Experiences and How They Are Measured
MARCH 6, 2018
Ivan Entchevitch, our Executive Creative Director writes in Campaign US about the need to redefine what brand experience means and changing the measurement model.
"With a better understanding of the potential of brand experiences and smarter measurement around them, we can come to a place where we have more effective marketing initiatives and greater buy-in from even the most scrutinizing skeptics. To do that, we must first rethink our limited definition of “experiential” and then how we measure it."