A playbook to frame the next phases of retail.

Retail, reopened

Set Creative has a proud history of creating some of the world’s most exciting and experiential retail spaces, crafting joyful moments for consumers to engage with brands like Nike, Canada Goose and Google.

However, months of lockdowns have led to fundamental changes to consumer behaviour and the world of retail in general.

This document is Set Creative’s optimistic take on this changed world. We aren’t here to talk about signage or health and safety: there’s plenty of opinions on those topics already out there.

Instead, we want to talk about how brands can proactively embrace new thinking to not just return to normal, but create an even better retail experience moving forward.