Each year, New York Advertising Week sees agency executives and brand partners from across the US descend on the Big Apple to celebrate, network and learn. In 2019, Google and YouTube wanted to consolidate their presence at this important thought-leadership festival in order to drive advocacy, deepen partnerships and spur advertiser success.
We set out to help Google empower their key partners to be advocates for YouTube and Google by giving them the stage at Advertising Week NY.
We created ‘Google Stages’: a pop-up destination to help position Google’s partners as change agents and experts during one of the biggest industry moments of the year.
Comprised of diverse presentation spaces and a huge ‘Digital Playground’ interactive environment, we were able to immerse people in the thinking, the technology and the products that Google create to empower their partners and clients.
Google and YouTube co-hosted eight events throughout the week: partners included global media agencies, communications holding companies and the 4As (organizers of Advertising Week and a leading industry body).
By bringing together multiple activations in one venue, we drove efficiencies with production and content, while elevating the overall experience for all guests.