An Interactive Experience To Drive Trial And Purchase Intent

Brooks Running


Brooks engaged us to create an interactive experience with the intention of making DNA Loft and DNA Amp technologies intuitive and connected for the dedicated runner.

This experience needed to scale and adapt between trade show, retail and brand ambassadors to drive trial and purchase intent.


Using AR, we designed three tiers of experience. Users scanned over illustrations to reveal live animations that instantly purveyed the product benefits.

Leaning into Brooks #RunHappy story, we used playful stories of an urban running experience, tying each back to key features of DNA Loft and DNA Amp. A large mural experience was packed into a traveling kit to be brought to life at the Brooks Running specialty store.

An Interactive Experience To Drive Trial And Purchase Intent
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  • 1 Pinnacle Activation
  • 2 Premium Activations at Key Retail Locations
  • Projected 2,500 Field Activations in First Year
  • Average 300% Lift in Sales
  • 20,000 in Person Impressions

@mrbeast I'm glad he didn't pass out 😅 Thanks @Shopify for this crazy experience! Hope those of you that went had a good time! #heist #money ♬ original sound - MrBeast
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