To celebrate Heineken’s partnership with UEFA at the 2019 Champions League Final in Madrid, we were asked to create an unmissable Friday night event for their customers that echoed a distinct Spanish theme with a Heineken twist of creativity and wit.
A night at a Finca is an unmissable experience when visiting Spain. But they’re all too far away, so to make sure our guests didn't miss out on a quintessential Spanish experience we brought the very best of the Finca to a beautiful central Madrid garden whilst adding a contemporary Heineken twist.
Guests experienced a true Spanish vibe, entering through the Heineken Star into a beautifully lit courtyard, welcomed with a cold drink whilst they were guided through the Finca gardens toward the house by the Heineken Experience Team.
The classic sounds of Spanish guitar blended with chilled lounge music from the DJ set the ambience, and a contemporary fusion of traditional Flamenco and vibrant street dancers entertained the guests throughout the evening.
Cold bottles of Heineken in finalist colours were served and guests could also flip a bottle cap into the garden fountain to 'wish their team to win’. Living mannequins wore UEFA memorabilia creating a museum moment with a twist within the beautiful house. Guests also experienced the Trophy capturing this grip and grin moment as a truly unmissable animated gif.