Appleton Estate Rums are aged, premium drinks with a proud Jamaican history. However, consumers don’t understand that rum can be more sophisticated than reggae and palm trees.
With the Rum Bus Set Creative recreated the authentic “Jamaican Omnibus Service” that toured the Island in the fifties and sixties. Our modified Bedford bus served guests inside or out and used the paraphernalia associated with Jamaican bus travel to bring to life the brand’s extensive and rich history.
The space inside featured the original bus seats and was used to host personalised beverage tasting sessions with the brand’s ambassadors, allowing visitors to taste the difference that aging can bring to a rum.