Cannes Lions have faced challenges over the last year with high profile groups pulling out and questions over the relevance of the awards to the industry. How do we make Google’s activity at the awards even more effective in the face of that criticism?
A more relevant beach experience for more of the audience: the decision maker, the agency group, the award winner, and the young creative. With evenings dedicated to the decision makers, private dinners for the Executives, morning workshops for the next generation of creatives, alongside relevant and honest talks and inspiring performances, Set Creative created a laid back beach environment.
Brightly colored and beautifully weathered spaces housed demos including a robotic drawing arm, an arcade style grabber, a voice powered cocktail maker, an immersive theatre-like YouTube experience, musicians, speakers and queues of people making custom Google Doodle Caps.