Hosted by the American Advertising Federation (AAF), the Advertising Hall of Achievement recognizes top young thought leaders making a significant impact on the advertising industry and their communities. To bring the annual awards ceremony to a broader audience (and because of COVID-19), the formerly live event shifted online in 2020; we were challenged to conceptualize and deliver an emotional and engaging virtual program that honored each 2020 inductee while providing space to recognize sponsors and highlight the mission of the AAF.
For this project, we had two key objectives. Firstly, transform the event into a virtual experience without losing the emotion of witnessing an inductee being recognized in person. Secondly, bring the program to a broader audience, including top media agencies, advertisers, and families.
To achieve these objectives, our approach included: