For the second year running, we were tasked with conceiving and delivering Commerce, WPPs proprietary retail conference held in Miami, Florida. For 2020, we needed to reimagine the look and feel of the event to match the newly refreshed WPP branding, as well as introducing a focus on event sustainability.
Above all else, we wanted to make sure the event continued to evolve from the perspective of the returning attendees. We worked to make sure guests enjoyed a balance between onstage conference content and enriching group sessions hosted across the Faena Hotel and even out onto South Beach itself. The Faena Forum was reimagined over the two days with contrasting lighting and branding elements, bringing the new WPP branding into the experience. We also put a spotlight on sustainability: from set design to interactive moments and giveaways, we ensured our environmental footprint was significantly lower than previous events.