Launching Google Chrome offline

Connecting Google’s newest browser with the busy holiday shopper

Challenge

Google Chrome was suffering from low recognition. They asked Set Creative to find a relevant, fun and unusual way to help raise it’s awareness. Their only brief was to bring the key product benefits to life and reach a ‘live’ audience of 1 million people in the run up to Christmas.

Approach

A giant advent calendar was developed and projected onto the side of London’s Westfield Shopping Centre in London, with animated content that changed every day.

The 24 doors of the calendar gave us the opportunity to subtly demonstrate the many ways in which Chrome and the internet can help make the holidays easier. To ensure the message was taken home, our team also gave out chocolate advent calendars outlining Chrome’s features and benefits.

Launching Google Chrome offline
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Results

Over a 24 day period, the Google Chrome advent calendar was experienced by 1.2 million shoppers at London’s Westfield Shopping Centre. Chrome’s share of the browser market rose from 5.2% in November of 2009 to 7.02% in January of 2010.*

*Source: Stat Counter

“This is a first for Google and we’re delighted with the end result. The teams intelligent approach and innovative use of projection technology combined with the guaranteed audience of Westfield allowed us to communicate Chrome’s benefits in an unusual and entertaining way. “- Kate Hammond, Google Product Marketing Manager
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