bp pulse challenged us to help change the perception of their brand and service offer to current and potential UK customers visiting Goodwood Festival of Speed 2023 – showcasing the journey the brand had been on since acquiring charging infrastructure supplier, Chargemaster, through to the present day – and how they are continuing to evolve and innovate.

Our stand took a multi-pronged approach to bp pulse's brand storytelling. Using live data, exciting new charging technology and gamification to help visitors get to grips with bp pulse’s charging solutions.

• Visitors were enticed to the stand with the promise of free mobile phone charging, powered by energy taken from a Hyundai Ionic 6 powered by a 300kW ultra-fast bp pulse charger, able to charge 32 phones at once
• Once on stand they could engage with our positive data demo that talked to improvements and future plans of the bp pulse network, helped along by knowledgeable ambassadors
• Visitors could access an exclusive bp pulse subscription offer available only to festival attendees.
• They could also challenge themselves to keep up with bp pulse’s ultra-fast charger rollout, in a fun, quick reaction style 'Electrify the UK' game