CES in Las Vegas is one of the most cluttered environments in the world. In their first year at CES, Oath needed to stand out to attract the attention of media agencies, CMOs and the marketing and communications elite.
Rather than compete with the noise of the trade show floor, Set Creative worked with Oath to rise above, literally and figuratively, by crafting an exclusive hospitality space designed for sales teams to host key clients and leaders in a curated environment built to show Oath in the perfect light.
At the heart of this experience was ‘The Helix’, an interactive screen sculpture designed to immerse guests in Oath’s mobile-first expertise and range of media brands. ‘The Helix’ was designed to set the scene for upcoming business meetings, putting C-suite executives in a positive frame of mind about Oath’s potential. To support this thought leadership positioning, there was also a stage featuring industry leaders and a range of public networking spaces.