To launch their new Global Money account, HSBC wanted to to create an engaging activation that would drive awareness and act as an extension of their whimsical ATL campaign. With the aim to become ‘the-go-to-bank for international payments and spending overseas…’ HSBC wanted to stand out from the typical banking crowd and bring the joy of travel to the high street, airport and other sporting events.
Championing the breakout star of ATL campaign and a symbol of summer escape, we used the inflatable flamingo as our activation mascot. Designed as a touring pop-up, we created an attention grabbing moment that would engage with shoppers, holiday-goers and sports fans around the UK.
With shorter dwell times, we brought to life key brand messaging through our ‘hook-a-flamingo’ game to encourage people to find out more about Global Money. With on-the-spot prizes and a larger grand prize holiday draw, we encouraged the public to pick up their rods and discover the key benefits of the Global Money offering in an engaging way.
Designed as scalable pop up, we dressed our beach hut and activation with sustainable props, prizes and key brand messaging to bring a slice of summer travel to the public.