bp pulse wanted to use their sponsorship of the Electric Avenue space at the Goodwood Festival of Speed to build awareness of the bp pulse brand and create a positive perception of bp. To achieve this we developed a series of fun, hands-on activations that would bring the electrification of the UK to life and educate EV owners on their ‘on-the-go charging network and home charging solutions.
As well as a branded takeover of the space, we created three tactile experiences that told unique stories of bp pulse’s electric ecosystem.
- Electrifying Your Life asked visitors to ‘bring charging home’, educating them on the new home charger and rewarding them with a chance to get their hands on the real-life Premier League Trophy.
- Electrifying Selfie brought electrification to a truly personal level using a vandegraph machine and boomerang gifs to create a truly hair-raising experience that could be shared with the world.
- Electrifying the UK challenged the audience to keep up with the rollout of BP Pulse’s ultra-fast charging network in a game of perception and quick- reactions that would have kept any Formula-e driver on their toes.