Verizon had invested heavily in revamping their retail experience, targeting younger Millennials and Generation Z with beautiful new stores and layouts. However, the audiences needed an extra push to visit these stores, as they considered a visit to a telco store only when absolutely necessary. After partnering with them on the strategy, design and rollout of the stores, Verizon asked us to create in-store activations in some of their key stores.
We developed a strategy for Verizon designed to embrace the cultural phenomenon of ‘drop culture’: curating rare and exciting collaborations between brands and celebrities that were only available in store, for one moment in time. After curating a capsule with Atlanta Hawks star Trae Young and local Atlanta creators, we hyped the release and meet and greet (hosted in a flagship Atlanta Verizon store) on social, sending our audiences scrambling to get in line, and get in store.