Bayer was taking a step into new territory: launching its proprietary portal for giving healthcare professionals access to radiology AI projects. Though a respected brand in its traditional fields, how could the launch help establish Bayer’s credibility in this new space and send a message to the industry that its offer was worth engaging with?
Our critical audience insight was based on the need to establish Bayer as a tech-forward brand in the eyes of those attending.
To convey the message to our audience that Calantic would bring value, quality and an excellent user experience, we set out to produce a virtual event that delivered the same qualities.
We designed two beautiful sets to bring the nascent Calantic brand into three dimensions; helped to craft an agenda that was informative but kept the narrative moving and continually engaged the viewer; and wrapped all of the content into a TV-style production with motion graphics and video interstitials.