As the brand’s presence at Cannes Lions has grown, so has the challenge of ensuring the right conversations happen between the right people. As such, we were tasked with providing a space better suited to high level hospitality and executive meetings than free cocktails & fun for all, without losing the spirit of the Google Beach that the audience has come to love over the last ten years.
Using the same recycled and repurposed materials we’d put together in 2019, we set about redesigning the space to function as a Google hospitality environment.
Providing varying degrees of privacy with informal seating areas and using these spaces to break up the more formal and functional elements.
A packed schedule of talks, meetings, dinners and performances meant a more targeted, invited audience could be engaged at the right level with the right degree of personality.
A single structural roof tied all the spaces together as a one, whilst varying in height to give each area it’s own identity.
Just as we did in 2019, we aimed to deliver everything with minimal cost to the environment - from the re-purposed build elements to the locally sourced catering and from local hire furniture to recycled staff uniforms.