YouTube wanted to demonstrate that “in a world where they can watch anything, the UK watches YouTube” to the largest possible audience of advertisers, creators, key opinion formers and agency leaders. To bring this sentiment to life, we were tasked with delivering the 2023 iteration of YouTube's festival, and effectively delivering YouTube's key messages to their most important audience.
Taking over the Outernet, London's new entertainment, arts and culture district, and largest digital exhibition space in Europe, the event was divided into two distinct audience groups. Upstairs we curated an immersive reception space making full use of the venue's breathtaking wrap-around screens to tell our story. Downstairs we created an hour long show celebrating the very best of YouTube, followed by a celebration of YouTube music. All built around three key principles:
We showed why YouTube is the most rewarding platform for Creators - hearing from rising star Chewkz and YouTube’s golden girl Amelia Dimoldenberg. As well as celebrating 100s of Creators via immersive content.
Showcase those using the platform to build their own brands - via onstage presentations from WorldRemit, EssenceMediacom and Mars, plus featured content from eBay, Levi’s and NatWest.
DJ Semtex, Anne-Marie and Grandmaster Flash rocked the stage, and we even included a surprise performance from Sugababes.