Bringing the Best of YouTube to Life for Creators, Brands, and Advertisers

YouTube took over London's immersive new Outernet space for an unforgettable evening of Hip-Hop, discussion, and performance celebrating YouTube's groundbreaking impact on continually shaping culture.


YouTube wanted to demonstrate that “in a world where they can watch anything, the UK watches YouTube” to the largest possible audience of advertisers, creators, key opinion formers and agency leaders. To bring this sentiment to life, we were tasked with delivering the 2023 iteration of YouTube's festival, and effectively delivering YouTube's key messages to their most important audience.


Taking over the Outernet, London's new entertainment, arts and culture district, and largest digital exhibition space in Europe, the event was divided into two distinct audience groups. Upstairs we curated an immersive reception space making full use of the venue's breathtaking wrap-around screens to tell our story. Downstairs we created an hour long show celebrating the very best of YouTube, followed by a celebration of YouTube music. All built around three key principles:

Place Creators at the heart of the Experience:

We showed why YouTube is the most rewarding platform for Creators - hearing from rising star Chewkz and YouTube’s golden girl Amelia Dimoldenberg. As well as celebrating 100s of Creators via immersive content.

Use Clients as Advocates: 

Showcase those using the platform to build their own brands - via onstage presentations from  WorldRemit, EssenceMediacom and Mars, plus featured content from eBay, Levi’s and NatWest.

Leverage The Power of YouTube Music:

DJ Semtex, Anne-Marie and Grandmaster Flash rocked the stage, and we even included a surprise performance from Sugababes.

Bringing the Best of YouTube to Life for Creators, Brands, and Advertisers
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The event saw a record-breaking audience of customers, stakeholders, industry partners, press, creators and Key Opinion Formers, with the highest sales follow up of any YouTube event to date. 

@mrbeast I'm glad he didn't pass out 😅 Thanks @Shopify for this crazy experience! Hope those of you that went had a good time! #heist #money ♬ original sound - MrBeast

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