In the heart of Venice on Abbot Kinney Blvd, we partnered with Brooks Running to design and produce their eclectic Pop-up retail experience, inviting runners from across Los Angeles to a unique retail space that engaged customers through Brooks’ wider ‘Find your Run’ campaign.
The multi-faceted Pop-up played host to a dynamic retail experience that brings together a Venice themed environment based around the concept of the ’Sunday Fun Run’.
Situated across a dynamic 3-storey mixed use space, each floor brings to life a specific purpose and function ranging from flexible LED shoe displays and custom selfie arch, to a bespoke treadmill fitting experience and a multi-use area allowing for events like Yoga, HIIT, mindfulness classes, and community running meet-ups.